Pilatus Bank believes that a disruptive fintech product and personalized customer care is the only winning combination in the race for the Mass Affluent customer

By 1st November 2017Industry News

LONDON, Oct. 20, 2017 (GLOBE NEWSWIRE) — The Mass Affluent segment makes up 15% of the population in the UK and yet they hold close to 45% of the total wealth. Brands in marketing and financial services have in recent times begun to target the relatively untapped potential of the Mass Affluent. Hamidreza Ghanbari, CEO of Pilatus Bank, explains what signifies and motivates this sought-after customer base, and why private banks should extend their high-end services to this rapidly expanding segment of the market.

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