Monica Eaton-Cardone COO at The Chargeback Company shares with The Paypers ways to eradicate the concept of false economies and enable merchants benefit from sales
Right about now, merchants will be experiencing the damaging effects of the chargeback lag. Typically, 60 to 90 days after bouts of high traffic, chargebacks begin to creep in. It’s not until well after the initial sale that merchants can really say whether the intense and impulsive sales period was worth it for them. As such, at this time of year, merchants tend to look back on Black Friday and Christmas with regret… But they’re the first ones signed up when the next big sales day hits. So how do you eradicate false economies and truly benefit from sales? Let’s take a look.
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