Will GDPR and PSD2 exacerbate financial exclusion?

By Tony Craddock, Director General, Emerging Payments Association

Or, 'What the Facebook data breaches really mean'

Anyone wanting to participate fairly and fully in everyday life needs to be included in the financial world. Without access to appropriate financial services, people pay more for goods and services and have less choice and less control over their spending and saving. The impact of their financial exclusion is not just financial. It also affects education, employment, health, housing, and overall well-being as well as social mobility.

How people buy products and services, and how they pay for them, is at the heart of financial inclusion. If payment is simple, secure, convenient and value adding, people are more likely to become and remain part of mainstream society.

But the forthcoming regulations are likely to exacerbate financial inclusion rather than relieve it.

While chairing a conference session on Open Banking yesterday, it struck me that we may be storing up big problems with the new regulations on data privacy and payment services, GDPR and PSD2.

Quite soon, to avoid the death stare of the compliance department and fines from the regulator of up to 4% of global revenues, customer contact teams will go the extra kilometre to get permissions from customers to keep and use their contact information. As a result, we will lose access to many customers. They will move to the Black Hole of anonymity. I fear that, in light of the Facebook fiasco, it may even become fashionable to deactivate your Facebook account (as I have done) and then to deny service providers permission to keep and use personal data.

And when Open Banking has enabled a host of TPPs to launch services requiring access (with the customer’s permission) to personal financial data, consumers will be asked more and more often for this access. But many consumers are worried about privacy. The recent survey from the Emerging Payments Association of 2,000 UK consumers carried out with the support of EPA Benefactor, Moorwand, found that for 40% of consumers, security of personal information was their primary concern.

So in the years ahead, we could split the buying public into two segments: the consent-givers and the consent-withholders. The consent-givers that trust their service providers (bank, retailer, fintech etc) will get access to a host of new products and services that benefit them, reducing costs, adding convenience and improving their lives.

The consent-withholders, on the other hand, will deny themselves access to these products and services in the cause of ‘protecting their privacy’ and, in time, their current products and services will become relatively more expensive than those purchased by consent-givers.

So the financially-excluded population, currently numbering 1.3 million who pay a poverty premium, will grow significantly. There will be a greater split between the savvy consent-givers who have access to the best on the market, and the cautious consent-withholders who compensate them. The haves subsidising the have-nots.

Surely this was not what was intended by the regulators?

 

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