Sectors: Channels

Grass Roots Group

Grass Roots Group is a global company, with offices in fifteen countries, and our annual turnover runs into hundreds of millions (growing each year). Grass Roots is the world’s leading provider of employee and customer engagement solutions.


Andy Lister, Managing Director

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Andy’s first significant contribution to Grass Roots was the establishment of our market-leading employee benefits division, soon after he joined us in 2001. He then became Managing Director of Grass Roots UK in 2008, and was appointed Group COO in February 2013. He was made Chief Strategy Officer in 2015. Andy’s background is in HR, and he has held a number of senior roles within NatWest and RBS (where he led a number of major programmes delivering significant financial and operational benefits). Andy is a member of the Chartered Institute of Bankers and holds a Masters Degree in Law & Employment Relations.

Iain Digby, Operations Director