NewDay is a major consumer credit financial services company with 5.4 million customers in the UK. They provide products and services for customers in two unsecured credit market sectors; they have operated their Near Prime business since 2002 and acquired their Co-brand business from Santander UK in May 2013. The Company was rebranded from SAV Credit to NewDay in April 2014.

NewDay leverage their extensive customer knowledge of the Near Prime and Co-brand sectors to develop products and services that evolve in line with customers’ needs, promote long-term customer relationships and deliver strong business growth.